Manager for Website of the Year

Posted on : Oct 22 2011

Last night, 17th October Melbourne, youth website www.tuneinnotout.com was awarded Australia’s best information website of the year award at the Australian and New Zealand Internet Award (ANZIA) gala dinner.

This award is the second major award for the website this year. www.tuneinnnotout.com, a project of the Australian Lions Drug Awareness Foundation (ALDAF), is a youth based website providing 24hr TV for life’s challenges for young people on issues from depression, body image, bullying, alcohol and sexual health.

Progressive Content manage all aspects of the project from marketing, social media, content partnerships, events and fundraising, public relations and most importantly building relationships with young people.

“TINO is more than just a client, we believe in the project so much and we are delighted to see the website go from strength to strength.” commented Lynsey Goulding, Director of Progressive Content “To top this success, in our recent annual website survey 92.2% of young people told us they would recommend Tune In Not Out to a friend, to receive that recognition from our target audience is the biggest achievement of all.” said Lynsey.

Earlier this year Tune In Not Out achieved recognition on the international field becoming Official Honoree’s in the leading Webby Awards. “To now receive this award on our home ground is a major achievement.” commented Lynsey “We were successful in the Youth Category in the Webby’s and now the information category here, and that is what we are all about – getting information out to young people across Australia!”

ANZIA is a collaboration between auDA and InternetNZ. The awards are an annual event celebrating the achievements of organisations, businesses and individuals that have made significant contributions to the development and use of the Internet in Australia and New Zealand.

This award recognises Tune In Not Out’s, and therefore Progressive Content’s excellence at providinng an information website and was selected by a criteria including – the main benefits of the project, how it delivered an effective solution to the issue it was developed to address and how it could assist with the development of the Internet in an international context.

The website is an initiative of the Australian Lions Drug Awareness Foundation and the Drug Education Network and was designed by Handbuilt Creative a Tasmanian-based creative agency.

ALDAF director David Daniels said “This is a huge achievement for a small funded project achieving terrific things for youth across Australia.

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